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CAPTIVATED: unlocking what makes us tick, click, and buy, with psychology-backed tips and behavioral science shortcuts.

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SUNDAY SERIES [Smart Productivity]: 60-second, science-backed tips to help your brain work smarter all week long.

Today’s Edition of Captivated Productivity [SUNDAY SERIES]: Why The Week After Christmas aka ‘Twixmas’ Feels Like a Blur (and how to hack your brain to use it)

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THE PROBLEM:

What day is it???

Twixmas (also called Inbetwixmas) is that strange stretch between Christmas and New Year’s. Pajamas. Leftovers. Checking email in a random corner in your parent's house. Absolutely no idea what day it is.

If this whole week feels like a cozy blur where you:

  • lose track of time,

  • drift between naps, snacks, and scrolling,

  • and feel weirdly guilty for “not doing enough” or “not planning the new year yet”…

Your brain, like most of us, has lost its usual structure and is stuck in between chapters.

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THE BRAIN SCIENCE:

Most of the year, your brain tells time using anchors: school, work, commute, meetings, alarms, kids’ activities, even traffic.

During Twixmas, a lot of those anchors disappear. No regular schedule → fewer “time stamps” → your brain has less to hook memories onto. Is it Tuesday? Thursday? It all feels the same, like one big weekend.

On top of that, this week sits in what psychology and anthropology would call a liminal space: one thing has ended (the big holiday and most of the year), and the next thing (the new year, new goals, new routines) hasn’t fully started.

That in-between can feel floaty and dreamy, or aimless and slightly off.

Then add the energy crash after a December sprint: end-of-year deadlines, finals, shopping, travel, family, holiday prep, social stuff.

Once that push ends, your brain shifts into recovery mode. You move slower, think softer, and the usual “I did X, then Y, then Z today” storyline falls apart.

With fewer anchors and less distinction between days, your brain doesn’t store each day as separate. It just becomes: “that mushy week after Christmas.”

(So here’s what you could try: Continues Below.)

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THE BRAIN HACK: Try it this week:

You don’t actually need to turn Twixmas into a race-to-the-new-year productivity boot camp. You just need a little structure so your brain can enjoy the blur and remember it.

What to do:

1. Add one tiny daily anchor. Pick 1 simple thing you repeat every day this week:

  • one walk,

  • one hot drink ritual,

  • or one 10-minute reset (make the bed, clear the desk, quick tidy).

That single anchor gives your brain a hook: “Okay, that was today.”

2. Do one “end of year” thing and one “next year” thing. Keep it small and doable:

  • ‘End of year’:

    • clear old tabs,

    • delete junk emails,

    • clean out a bag,

    • sort a random pile.

  • ‘Next year’:

    • write down 2-3 things you want more of in 2026,

    • NOT 16 SMART goals, just keep it small and directional.

This gives your brain a sense of closing one chapter and opening another, without pressure to rebuild your whole life in a week.

3. Give yourself permission for the blur. Twixmas is supposed to feel a little “what even is time.”

Resting, being cozy, and moving slower is a good thing. Your brain is processing and resetting.

When you mix:

  • one tiny daily anchor,

  • one small ‘wrap up,’

  • and one small ‘next year’ move,

you turn a lost week into a gentle reset, and one your brain will actually remember and feel good about.

Give it a try and see if it helps.

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Cheers to a soft, cozy, brain-friendly Twixmas 🍻

👋 Until next time,
Profit Nic

P.S. - If you do NOT want to get the brain-science-backed Productivity tips on Sundays, and just want to keep getting the regular Captivated editions, just click here.

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