Psych Strategies

Nobody Wants to Just Watch Anymore

The tiny shift that makes people care more, share more, and feel like they’re part of the thing they used to scroll past.

Apr 27, 2026

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7 min read

🧠 The Calendar Moments That Make Customers Finally Say Yes: The Power of Temporal Landmarks

How temporal landmarks reset your customers’ brains and make your timing matter more than your pitch, when they are, and the 4 ways to tap into them

Jan 2, 2026

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11 min read

Psych Strategies

🧠 Why you buy so much from Amazon

The brain science behind Amazon’s sneakiest shortcut, how it gets you to buy more (without you even noticing), and how you can swipe the same strategy...

Oct 22, 2025

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9 min read

Most Popular

🧠 Diamonds are Forever?

The Psychology Behind One of the Greatest Marketing Plays Ever

February 2025

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11 min read

🧠 Why "6, 7" is the word of the year

The behavioral science behind the most notable phrase of the year, and how you can swipe the same strategy...

October 2025

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12 min read

🧠 Starbucks' Red Cup Season is here

The psychology and strategy behind Starbucks' seasonal Red Cups, how it has become an annual official kick-off of the holidays, and how you can use the same strategy...

November 2025

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9 min read

🧠 How Mariah Carey Became the Official Kickoff to Holiday Season

The psychology and strategy behind Mariah Carey's November 1st debut of "It's Time" and how it has become an annual official kick-off of the holidays, and how you can use the same strategy...

November 2025

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9 min read

🧠 How Olipop (re)invented soda worth $1.9B

With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product that reinvented a category and reach a $1.9B valuation...

May 2025

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11 min read

🧠 The IKEA Effect: Why We Can't Let Go of the Things We Make

How inviting people to assemble, customize, and co-create turns simple products into things they feel proud to keep, use, and defend.

December 2025

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13 min read

Latest Posts

Nobody Wants to Just Watch Anymore

The tiny shift that makes people care more, share more, and feel like they’re part of the thing they used to scroll past.

Apr 27, 2026

•

7 min read

🧠 The Calendar Moments That Make Customers Finally Say Yes: The Power of Temporal Landmarks

How temporal landmarks reset your customers’ brains and make your timing matter more than your pitch, when they are, and the 4 ways to tap into them

Jan 2, 2026

•

11 min read

🧠 The Fresh Start Effect & Temporal Landmarks: Why New Year’s Feels Like A Reset

How temporal landmarks make January 1st feel like a clean slate, and how to use that motivation spike to design smarter habits, products, and customer journeys.

Dec 31, 2025

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10 min read

🧠 The Fresh Start Effect & Temporal Landmarks: Why New Year’s Feels Like A Reset

🧠 Welcome to 'Twixmas'

Why the week after Christmas feels so different, why time feels like a blur, and how to tap into the psychology to deepen loyalty with your customers ...

Dec 29, 2025

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12 min read

🧠 Why the week after Christmas feels like a blur (& how to use it)

This week’s 60-second science-backed productivity tip: The mini-psychology behind 'Twixmas' and how to hack the brain to turn this floaty, in-between week into a simple reset...

Dec 28, 2025

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7 min read

🧠 Why the week after Christmas feels like a blur (& how to use it)

CAPTIVATED

Unlocking what makes people tick, click, and buy, with psychology-backed, consumer behavior growth insights

Nobody Wants to Just Watch Anymore

🧠 The Calendar Moments That Make Customers Finally Say Yes: The Power of Temporal Landmarks

🧠 Why you buy so much from Amazon

Most Popular

🧠 Diamonds are Forever?

🧠 Why "6, 7" is the word of the year

🧠 Starbucks' Red Cup Season is here

🧠 How Mariah Carey Became the Official Kickoff to Holiday Season

🧠 How Olipop (re)invented soda worth $1.9B

🧠 The IKEA Effect: Why We Can't Let Go of the Things We Make

Latest Posts

Nobody Wants to Just Watch Anymore

🧠 The Calendar Moments That Make Customers Finally Say Yes: The Power of Temporal Landmarks

🧠 The Fresh Start Effect & Temporal Landmarks: Why New Year’s Feels Like A Reset

🧠 Welcome to 'Twixmas'

🧠 Why the week after Christmas feels like a blur (& how to use it)

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Psych Strategies

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Productivity

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