Psych Strategies

the funnel is dead

What awareness, consideration and action now look like, and why no one shops in a straight line anymore...

May 7, 2026

•

6 min read

Nobody Wants to Just Watch Anymore

The tiny shift that makes people care more, share more, and feel like they’re part of the thing they used to scroll past.

Apr 27, 2026

•

7 min read

Psych Strategies

Sleep is making you exhausted

Productivity and performance are linked to sleep, and this simple thing may be keeping you from the deep restorative sleep needed for optimal performance.

May 3, 2026

•

5 min read

Productivity

Most Popular

🧠 Diamonds are Forever?

The Psychology Behind One of the Greatest Marketing Plays Ever

February 2025

•

11 min read

🧠 Why "6, 7" is the word of the year

The behavioral science behind the most notable phrase of the year, and how you can swipe the same strategy...

October 2025

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12 min read

🧠 How Mariah Carey Became the Official Kickoff to Holiday Season

The psychology and strategy behind Mariah Carey's November 1st debut of "It's Time" and how it has become an annual official kick-off of the holidays, and how you can use the same strategy...

November 2025

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9 min read

🧠 How Olipop (re)invented soda worth $1.9B

With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product that reinvented a category and reach a $1.9B valuation...

May 2025

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11 min read

🧠 The IKEA Effect: Why We Can't Let Go of the Things We Make

How inviting people to assemble, customize, and co-create turns simple products into things they feel proud to keep, use, and defend.

December 2025

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13 min read

🧠 The Dopamine Loop: Why Anticipation is More Addictive than Achievement

There’s a moment your brain loves more than the reward itself... and it changes everything. Discover the psychology behind it and learn how brands use it to keep people running back...

December 2025

•

11 min read

Latest Posts

the funnel is dead

What awareness, consideration and action now look like, and why no one shops in a straight line anymore...

May 7, 2026

•

6 min read

Sleep is making you exhausted

Productivity and performance are linked to sleep, and this simple thing may be keeping you from the deep restorative sleep needed for optimal performance.

May 3, 2026

•

5 min read

Nobody Wants to Just Watch Anymore

The tiny shift that makes people care more, share more, and feel like they’re part of the thing they used to scroll past.

Apr 27, 2026

•

7 min read

🧠 The Calendar Moments That Make Customers Finally Say Yes: The Power of Temporal Landmarks

How temporal landmarks reset your customers’ brains and make your timing matter more than your pitch, when they are, and the 4 ways to tap into them

Jan 2, 2026

•

11 min read

🧠 The Calendar Moments That Make Customers Finally Say Yes: The Power of Temporal Landmarks

🧠 The Fresh Start Effect & Temporal Landmarks: Why New Year’s Feels Like A Reset

How temporal landmarks make January 1st feel like a clean slate, and how to use that motivation spike to design smarter habits, products, and customer journeys.

Dec 31, 2025

•

10 min read

🧠 The Fresh Start Effect & Temporal Landmarks: Why New Year’s Feels Like A Reset

CAPTIVATED

Unlocking what makes people tick, click, and buy, with psychology-backed, consumer behavior growth insights

the funnel is dead

Nobody Wants to Just Watch Anymore

Sleep is making you exhausted

Most Popular

🧠 Diamonds are Forever?

🧠 Why "6, 7" is the word of the year

🧠 How Mariah Carey Became the Official Kickoff to Holiday Season

🧠 How Olipop (re)invented soda worth $1.9B

🧠 The IKEA Effect: Why We Can't Let Go of the Things We Make

🧠 The Dopamine Loop: Why Anticipation is More Addictive than Achievement

Latest Posts

the funnel is dead

Sleep is making you exhausted

Nobody Wants to Just Watch Anymore

🧠 The Calendar Moments That Make Customers Finally Say Yes: The Power of Temporal Landmarks

🧠 The Fresh Start Effect & Temporal Landmarks: Why New Year’s Feels Like A Reset

Case Study

Psych Strategies

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Productivity

CAPTIVATED