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🧠 How Starbucks turned a few star points into $1.9 Billion

🧠 How Starbucks turned a few star points into $1.9 Billion

Spoiler Alert: with the consumer psychology principle known as the Goal Gradient Effect. Here's what it is, the psychology behind it, how Starbucks uses it, (how much it has made them), and how you can use it for growth.

Psych StrategiesPsych Strategies
🧠 The Peak-End Rule + Disney?

🧠 The Peak-End Rule + Disney?

What is it, the psychology behind it, how Disney uses it, and how to use it for growth.

Mini MasterclassMini Masterclass
+1+1
🧠 How Olipop (re)invented soda worth $1.9B

🧠 How Olipop (re)invented soda worth $1.9B

With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product that reinvented a category and reach a $1.9B valuation...

Mini MasterclassMini Masterclass
+1+1
🧠 How Oura Ring made sleep worth $5.2B

🧠 How Oura Ring made sleep worth $5.2B

With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product experience that encouraged sleep and $5.2B valuation...

Shipped StandupShipped Standup
Wait - what just launched? + Why Effortless is the new Expectation

Wait - what just launched? + Why Effortless is the new Expectation

🚀🚢 What shipped, why it matters, and how it impacts what users expect, click, & trust. Introducing the Shipped Standup.

Mini MasterclassMini Masterclass
+1+1
🧠 Inside Headspace's Billion Dollar Product Growth Strategy

🧠 Inside Headspace's Billion Dollar Product Growth Strategy

The six-part strategy and brain science behind their full funnel growth and $3B valuation

Mini MasterclassMini Masterclass
+1+1
🧠 How Headspace Built a $3B Habit

🧠 How Headspace Built a $3B Habit

And the brain science that built the app that made meditation easy and cool - and profitable

Mini MasterclassMini Masterclass
+1+1
🧠 How Stanley 10x’d Revenue with a Discontinued Product

🧠 How Stanley 10x’d Revenue with a Discontinued Product

The story, strategy & psychology behind how the Stanley Quencher went from forgotten to America's Most Wanted cup [Captivated Mini Masterclass & Case Study]

🧠 Why Your Customers Bail at Checkout (and How to Fix It)

🧠 Why Your Customers Bail at Checkout (and How to Fix It)

Free mini-masterclass: the psychology & how to create a checkout that makes people buy

🧠 Crumbl's $1B Recipe of Ritual + Repetition = Revenue

🧠 Crumbl's $1B Recipe of Ritual + Repetition = Revenue

How Crumbl turned a handful of cookies into a Billion-Dollar habit (with psychology)

🧠 Uber Eats uses these 3 words to sell 24% more

🧠 Uber Eats uses these 3 words to sell 24% more

Here's why, & how to use it

🧠 Here's what else you may have missed

🧠 Here's what else you may have missed

A look at some of the hottest topics from the most recent weeks

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