WELCOME! 👋 Thank you for subscribing!

Every Monday morning (& every other Friday), here’s how I’ll help you sell smarter and grow faster:

✅  Actionable Tactics: Simple, psychology-backed strategies you can apply today.
✅  Real-World Examples: How top brands get customers hooked - and how you can too.
✅  Results-Driven Tips: Specific ideas to grow your revenue, loyalty, and impact with brain science.
✅  Fun Psychology: See how you’re impacted by psychology in your everyday life and what you can learn from it.

️I realize you’re super busy, and you can always listen to the articles by scrolling to the top of any article and clicking on Listen Online. (Lots of people have said they listen during their commute or morning routine.)

Recent Editions:

🧠 Diamonds are Forever?: The Psychology Behind One of the Biggest Marketing Plays Ever

🧠 Fact or Fiction: Breakfast is the Most Important Meal of the Day? The Grammys: The Psychology Behind What Makes Us Believe

🧠 The Super Bowl: The Psychology Behind Sport’s Biggest Night

🧠 Why is Everyone Addicted to TikTok? The Psychology Behind What Has Us Hooked, & How to Steal It

🧠 Let's Make Plans?: The Psychology of Resolutions: How to Turn Resolutions into Revenue with Psychology (Part 2)

🧠🎶 Spotify Wrapped, just for you: The Psychology that Makes People Feel Like Rock Stars

Also, to make sure you don’t miss out on the newsletter and other freebies and bonuses, move our email to your Primary Inbox so you never miss an edition.

For Apple Mail users, add me to your VIP list to ensure Captivated always lands in your inbox.

Who’s Behind Captivated?
I’m Profit Nic, and I’ve spent over 12 years diving deep into consumer psychology and smart growth strategies to help businesses launch, grow, and succeed. Along the way, I’ve:

  • Launched and scaled 50+ products & services for Fortune 500 companies & the world’s coolest brands.

  • Scaled products & services used by half of America, & scaled 20+ to millions of users within months.

  • Been both a Founder and Owner, as well as a Senior Leader in companies you know & love (or hate, lol).

  • Generated over $500 million in revenue using these strategies.

Now, I’m sharing the goods with you.

Stay in Touch: Questions or thoughts? Reply to any email - I’d love to hear from you.

Thank you for joining Captivated! I can’t wait to share cool psychology and help you captivate your customers and clients, and grow your products and profits.

Profit Nic
Founder, Captivated Newsletter

P.S.: Looking for other cool newsletters? Here are a few recommendations:

  • MarketingAlec: Skip the AI hype, get real results. Join 9,257+ marketers learning the AI tools and prompts that drove 40% better performance. Fresh tips Wed, deep dives Fri.

  • Better Brain Update: Practical Science for a Better Brain from NYT Bestselling Author Austin Perlmutter MD.

  • Livelong Newsletter: The free weekly newsletter on longevity breakthroughs that will help you look good, feel better and live longer - join 60,000+ readers.

  • Big Desk Energy: Startup insights, stories, and vibes sent to your inbox every Tuesday.

  • Funnel Vision: The newsletter that puts performance creative & growth marketing in focus.