Archive

Dive into a collection of past posts and rediscover timeless content.

Psych Strategies

🧠 The Calendar Moments That Make Customers Finally Say Yes: The Power of Temporal Landmarks

Jan 2, 2026

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11 min read

🧠 The Calendar Moments That Make Customers Finally Say Yes: The Power of Temporal Landmarks

How temporal landmarks reset your customers’ brains and make your timing matter more than your pitch, when they are, and the 4 ways to tap into them

🧠 The Fresh Start Effect & Temporal Landmarks: Why New Year’s Feels Like A Reset

Dec 31, 2025

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10 min read

🧠 The Fresh Start Effect & Temporal Landmarks: Why New Year’s Feels Like A Reset

How temporal landmarks make January 1st feel like a clean slate, and how to use that motivation spike to design smarter habits, products, and customer journeys.

Trendy

Dec 29, 2025

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12 min read

🧠 Welcome to 'Twixmas'

Why the week after Christmas feels so different, why time feels like a blur, and how to tap into the psychology to deepen loyalty with your customers ...

Productivity

🧠 Why the week after Christmas feels like a blur (& how to use it)

Dec 28, 2025

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7 min read

🧠 Why the week after Christmas feels like a blur (& how to use it)

This week’s 60-second science-backed productivity tip: The mini-psychology behind 'Twixmas' and how to hack the brain to turn this floaty, in-between week into a simple reset...

Case Study

🧠 How Hershey’s Built a Holiday Signal for Three Decades

Dec 26, 2025

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13 min read

🧠 How Hershey’s Built a Holiday Signal for Three Decades

How a simple sound, repeated over time, became part of how the holidays are recognized

Case Study

🧠 Why Santa Wears Red & Coca-Cola’s Unique Role In It

Dec 24, 2025

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13 min read

🧠 Why Santa Wears Red & Coca-Cola’s Unique Role In It

And how one image became the Santa we all picture today with the help of psychology & marketing

Psych Strategies

🧠 The Zeigarnik Effect: Why Unfinished Interactions Keep Customers Coming Back

Dec 22, 2025

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12 min read

🧠 The Zeigarnik Effect: Why Unfinished Interactions Keep Customers Coming Back

How progress bars, cliffhangers, and “almost done” cues tap the brain’s need for closure and quietly increase engagement.

Productivity

🧠 How to Hack Your Brain to Stop Unfinished Tasks from Draining You

Dec 21, 2025

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7 min read

🧠 How to Hack Your Brain to Stop Unfinished Tasks from Draining You

This week’s 60-second science-backed productivity tip: the hidden reason unfinished tasks quietly exhaust your brain, and how to fix it fast...

Psych Strategies

🧠 The IKEA Effect: Why We Can't Let Go of the Things We Make

Dec 19, 2025

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13 min read

🧠 The IKEA Effect: Why We Can't Let Go of the Things We Make

How inviting people to assemble, customize, and co-create turns simple products into things they feel proud to keep, use, and defend.

Psych Strategies

🧠 The Validation Loop: Why We Crave Proof That We Matter

Dec 17, 2025

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12 min read

🧠 The Validation Loop: Why We Crave Proof That We Matter

There is a quiet loop in the brain that turns recognition into reward, and reward into repeat behavior, shaping what we buy, post, and come back to...

Archive

Dive into a collection of past posts and rediscover timeless content.

🧠 The Calendar Moments That Make Customers Finally Say Yes: The Power of Temporal Landmarks

🧠 The Fresh Start Effect & Temporal Landmarks: Why New Year’s Feels Like A Reset

🧠 Welcome to 'Twixmas'

🧠 Why the week after Christmas feels like a blur (& how to use it)

🧠 How Hershey’s Built a Holiday Signal for Three Decades

🧠 Why Santa Wears Red & Coca-Cola’s Unique Role In It

🧠 The Zeigarnik Effect: Why Unfinished Interactions Keep Customers Coming Back

🧠 How to Hack Your Brain to Stop Unfinished Tasks from Draining You

🧠 The IKEA Effect: Why We Can't Let Go of the Things We Make

🧠 The Validation Loop: Why We Crave Proof That We Matter

CAPTIVATED 🧠📈