Case Study

🧠 How Hershey’s Built a Holiday Signal for Three Decades

Dec 26, 2025

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13 min read

🧠 How Hershey’s Built a Holiday Signal for Three Decades

How a simple sound, repeated over time, became part of how the holidays are recognized

Case Study

🧠 Why Santa Wears Red & Coca-Cola’s Unique Role In It

Dec 24, 2025

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13 min read

🧠 Why Santa Wears Red & Coca-Cola’s Unique Role In It

And how one image became the Santa we all picture today with the help of psychology & marketing

Case Study

🧠 How Spotify Wrapped Captivated 700 Million Users

Dec 5, 2025

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12 min read

🧠 How Spotify Wrapped Captivated 700 Million Users

The psychology and strategy behind everyone's most talked about December ritual and how emotion, identity and data combine to keep us coming back.

Case Study

🧠 How Macy’s Turns a Parade Into a Billion-Dollar Influence Machine

Nov 26, 2025

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12 min read

🧠 How Macy’s Turns a Parade Into a Billion-Dollar Influence Machine

Before you watch on Thanksgiving, here’s the part nobody ever talks about behind the parade you’ve watched your whole life.

Trendy

Nov 20, 2025

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11 min read

🧠 The Psychology of Cyber Monday

Here's how you can use the same strategy...

Trendy

🧠 The Behavioral Science behind the biggest buying moment of the year

Nov 18, 2025

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10 min read

🧠 The Behavioral Science behind the biggest buying moment of the year

The Behavioral Science behind the biggest buying moment of the year (BFCM part 2), and how you can use the same strategy...

Trendy

🧠 The 'Black Friday' Psychology to help you sell

Nov 14, 2025

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12 min read

🧠 The 'Black Friday' Psychology to help you sell

The psychology and strategy behind how Black Friday became everybody's annual shopping spree, and how you can use the same strategy...

Trendy

Nov 13, 2025

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9 min read

🧠 Starbucks' Red Cup Season is here

The psychology and strategy behind Starbucks' seasonal Red Cups, how it has become an annual official kick-off of the holidays, and how you can use the same strategy...

Case Study

🧠 How Starbucks turned a few star points into $1.9 Billion

Jun 3, 2025

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9 min read

🧠 How Starbucks turned a few star points into $1.9 Billion

Spoiler Alert: with the consumer psychology principle known as the Goal Gradient Effect. Here's what it is, the psychology behind it, how Starbucks uses it, (how much it has made them), and how you can use it for growth.

Mini Masterclass

🧠 How Olipop (re)invented soda worth $1.9B

May 27, 2025

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11 min read

🧠 How Olipop (re)invented soda worth $1.9B

With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product that reinvented a category and reach a $1.9B valuation...

Mini Masterclass

May 23, 2025

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10 min read

🧠 How Oura Ring made sleep worth $5.2B

With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product experience that encouraged sleep and $5.2B valuation...

Mini Masterclass

🧠 Inside Headspace's Billion Dollar Product Growth Strategy

May 13, 2025

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9 min read

🧠 Inside Headspace's Billion Dollar Product Growth Strategy

The six-part strategy and brain science behind their full funnel growth and $3B valuation

Mini Masterclass

May 6, 2025

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7 min read

🧠 How Headspace Built a $3B Habit

And the brain science that built the app that made meditation easy and cool - and profitable

Mini Masterclass

🧠 How Stanley 10x’d Revenue with a Discontinued Product

Apr 29, 2025

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10 min read

🧠 How Stanley 10x’d Revenue with a Discontinued Product

The story, strategy & psychology behind how the Stanley Quencher went from forgotten to America's Most Wanted cup [Captivated Mini Masterclass & Case Study]

Case Study

🧠 How Hershey’s Built a Holiday Signal for Three Decades

🧠 Why Santa Wears Red & Coca-Cola’s Unique Role In It

🧠 How Spotify Wrapped Captivated 700 Million Users

🧠 How Macy’s Turns a Parade Into a Billion-Dollar Influence Machine

🧠 The Psychology of Cyber Monday

🧠 The Behavioral Science behind the biggest buying moment of the year

🧠 The 'Black Friday' Psychology to help you sell

🧠 Starbucks' Red Cup Season is here

🧠 How Starbucks turned a few star points into $1.9 Billion

🧠 How Olipop (re)invented soda worth $1.9B

🧠 How Oura Ring made sleep worth $5.2B

🧠 Inside Headspace's Billion Dollar Product Growth Strategy

🧠 How Headspace Built a $3B Habit

🧠 How Stanley 10x’d Revenue with a Discontinued Product

CAPTIVATED 🧠📈