Case Study
Nov 26, 2025
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12 min read
Before you watch on Thanksgiving, here’s the part nobody ever talks about behind the parade you’ve watched your whole life.
Mini Masterclass
+1
May 27, 2025
11 min read
With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product that reinvented a category and reach a $1.9B valuation...
May 23, 2025
10 min read
With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product experience that encouraged sleep and $5.2B valuation...
May 13, 2025
9 min read
The six-part strategy and brain science behind their full funnel growth and $3B valuation
May 6, 2025
7 min read
And the brain science that built the app that made meditation easy and cool - and profitable
Apr 29, 2025
The story, strategy & psychology behind how the Stanley Quencher went from forgotten to America's Most Wanted cup [Captivated Mini Masterclass & Case Study]
