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Psych Strategies

The psychology strategies driving the most growth

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Brain-smart strategies from well-known brands & experiences

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Brain-smart productivity & performance

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Mini Masterclass


🧠 How Olipop (re)invented soda worth $1.9B

May 27, 2025

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11 min read

🧠 How Olipop (re)invented soda worth $1.9B

With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product that reinvented a category and reach a $1.9B valuation...

🧠 How Oura Ring made sleep worth $5.2B

May 23, 2025

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10 min read

🧠 How Oura Ring made sleep worth $5.2B

With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product experience that encouraged sleep and $5.2B valuation...

🧠 Inside Headspace's Billion Dollar Product Growth Strategy

May 13, 2025

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9 min read

🧠 Inside Headspace's Billion Dollar Product Growth Strategy

The six-part strategy and brain science behind their full funnel growth and $3B valuation

🧠 How Headspace Built a $3B Habit

May 6, 2025

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7 min read

🧠 How Headspace Built a $3B Habit

And the brain science that built the app that made meditation easy and cool - and profitable

🧠 How Stanley 10x’d Revenue with a Discontinued Product

Apr 29, 2025

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10 min read

🧠 How Stanley 10x’d Revenue with a Discontinued Product

The story, strategy & psychology behind how the Stanley Quencher went from forgotten to America's Most Wanted cup [Captivated Mini Masterclass & Case Study]

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