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Dive into a collection of past posts and rediscover timeless content.
🧠  The Sunk Cost Fallacy: How Past Commitment Shapes Current Decisions

Dec 12, 2025

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11 min read

🧠 The Sunk Cost Fallacy: How Past Commitment Shapes Current Decisions

Why what we've done in the past carries so much weight.

🧠  The Dopamine Loop: Why Anticipation is More Addictive than Achievement

Dec 10, 2025

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10 min read

🧠 The Dopamine Loop: Why Anticipation is More Addictive than Achievement

There’s a moment your brain loves more than the reward itself... and it changes everything. Discover the psychology behind it and learn how brands use it to keep people running back...

🧠  The Ritual Effect: How Repetition Turns Moments Into Meaning

Dec 8, 2025

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9 min read

🧠 The Ritual Effect: How Repetition Turns Moments Into Meaning

Discover the psychology behind rituals and why repeated moments feel meaningful, familiar, and emotionally rewarding. Learn how brands use rituals to build connection.

Productivity

🧠 How to hack your brain to stop the 2pm slump before it starts

Dec 7, 2025

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7 min read

🧠 How to hack your brain to stop the 2pm slump before it starts

Productivity tip of the week: If you get tired around 2pm, try this 1-minute fix. 60-second, science-backed tip to hack your brain and help you work smarter all week long...

🧠 How Spotify Wrapped Captivated 700 Million Users

Dec 5, 2025

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11 min read

🧠 How Spotify Wrapped Captivated 700 Million Users

The psychology and strategy behind everyone's most talked about December ritual and how emotion, identity and data combine to keep us coming back.

🧠 Why we feel obligated when no one asked us to

Dec 3, 2025

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10 min read

🧠 Why we feel obligated when no one asked us to

There’s a quiet instinct that activates the moment someone gives without expecting anything back, here's how to tap into it to increase sales and conversions

🧠 Only 3 Left

Dec 1, 2025

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10 min read

🧠 Only 3 Left

The psychology behind why “almost gone” is impossible to ignore...

Productivity

🧠 Here’s why you’re not getting as much done as you should

Nov 30, 2025

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7 min read

🧠 Here’s why you’re not getting as much done as you should

Productivity tip of the week: If you struggle to finish that to-do list, try this 1-minute fix. 60-second, science-backed tip to help your brain work smarter all week long...

🧠 Thank You

Nov 28, 2025

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8 min read

🧠 Thank You

The Gratitude Loop: How Appreciation Turns One-Time Buyers Into Lifelong Fans, and the psychology behind it

Case Study

🧠 How Macy’s Turns a Parade Into a Billion-Dollar Influence Machine

Nov 26, 2025

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12 min read

🧠 How Macy’s Turns a Parade Into a Billion-Dollar Influence Machine

Before you watch on Thanksgiving, here’s the part nobody ever talks about behind the parade you’ve watched your whole life.

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