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Psych Strategies

The psychology strategies driving the most growth

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Brain-smart strategies from well-known brands & experiences

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CAPTIVATED
🧠 Inside Headspace's Billion Dollar Product Growth Strategy

May 13, 2025

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9 min read

🧠 Inside Headspace's Billion Dollar Product Growth Strategy

The six-part strategy and brain science behind their full funnel growth and $3B valuation

🧠 How Headspace Built a $3B Habit

May 6, 2025

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7 min read

🧠 How Headspace Built a $3B Habit

And the brain science that built the app that made meditation easy and cool - and profitable

🧠 How Stanley 10x’d Revenue with a Discontinued Product

Apr 29, 2025

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10 min read

🧠 How Stanley 10x’d Revenue with a Discontinued Product

The story, strategy & psychology behind how the Stanley Quencher went from forgotten to America's Most Wanted cup [Captivated Mini Masterclass & Case Study]

🧠 Why Your Customers Bail at Checkout (and How to Fix It)

Apr 21, 2025

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9 min read

🧠 Why Your Customers Bail at Checkout (and How to Fix It)

Free mini-masterclass: the psychology & how to create a checkout that makes people buy

🧠 Crumbl's $1B Recipe of Ritual + Repetition = Revenue

Apr 21, 2025

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7 min read

🧠 Crumbl's $1B Recipe of Ritual + Repetition = Revenue

How Crumbl turned a handful of cookies into a Billion-Dollar habit (with psychology)

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CAPTIVATED

Unlocking what makes people tick, click, and buy, 🧠📈 with psychology-backed, consumer behavior growth insights • Bi-weekly content