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🧠 The Calendar Moments That Make Customers Finally Say Yes: The Power of Temporal Landmarks

Jan 2, 2026

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11 min read

🧠 The Calendar Moments That Make Customers Finally Say Yes: The Power of Temporal Landmarks

How temporal landmarks reset your customers’ brains and make your timing matter more than your pitch, when they are, and the 4 ways to tap into them

🧠 The Fresh Start Effect & Temporal Landmarks: Why New Year’s Feels Like A Reset

Dec 31, 2025

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10 min read

🧠 The Fresh Start Effect & Temporal Landmarks: Why New Year’s Feels Like A Reset

How temporal landmarks make January 1st feel like a clean slate, and how to use that motivation spike to design smarter habits, products, and customer journeys.

🧠 Welcome to 'Twixmas'

Dec 29, 2025

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12 min read

🧠 Welcome to 'Twixmas'

Why the week after Christmas feels so different, why time feels like a blur, and how to tap into the psychology to deepen loyalty with your customers ...

 🧠 Why the week after Christmas feels like a blur (& how to use it)

Dec 28, 2025

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7 min read

🧠 Why the week after Christmas feels like a blur (& how to use it)

This week’s 60-second science-backed productivity tip: The mini-psychology behind 'Twixmas' and how to hack the brain to turn this floaty, in-between week into a simple reset...

🧠 How Hershey’s Built a Holiday Signal for Three Decades

Dec 26, 2025

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13 min read

🧠 How Hershey’s Built a Holiday Signal for Three Decades

How a simple sound, repeated over time, became part of how the holidays are recognized

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